Reference no: EM132444724

Question 1: Your company is considering the development and launch of a product competitive to the ready-made Rice Krispy Treats. You are the Chief Marketing Officer and must evaluate this opportunity and launch the product if there is an opportunity.

What are the primary considerations in making the decision to develop this product?

Assuming the development of the product has been approved, what is the process you would recommend for product development to ensure a product that will be successful in the marketplace? In other words, what are the best practices for product development for this product?

Now assume the product is launched, what does your department need to do to promote the success of the product throughout the entire product life-cycle?

Question 2: You are in charge of launching a new marketing textbook for an overview course in marketing geared towards MBA students. Outline a launch plan for this product. Be sure to include the segments you would target, the messaging for each, and the media. You can assume you have an unlimited budget.

Question 3: Marketing is often required to develop and implement lead generation programs to identify "qualified" leads for the sales organization. You have been charged with developing a lead generation program for a new office park. The office park is located at the intersection of 2 major highways 15 miles west of a major metropolitan area. The office park includes 100 office condominiums each including 4 walled offices, a large open space with 20 cubicles, a kitchen with an eating area for 6, rest rooms, and an air conditioned room for computer equipment. Describe your proposed lead generation program. You have $0 in your budget for this project, but you do have an intern that can assist.