Primary competitor goals and strategy

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Reference no: EM131122176

Who are Columbia’s direct competitors?

What are the key success factors needed to compete in this industry?

On what basis do customers choose in this industry?

Primary competitor’s goals and strategy

1. What is the depth and breadth of competitor’s product line?

2. What is their basic strategic approach – what will they try next?

3. Are there any emerging competitors?

Reference no: EM131122176

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