Reference no: EM13343029

1.Primary claims are the
Select one:
a. most credible claims.
b. claims advocated by the most powerful segments of society.
c. first, or initial, claims about a problem.
d. most successful claims.

2.The term newshole refers to the
Select one:
a. space or time available to present news.
b. tendency for a great deal of the stories reported on to be ignored.
c. section of the news that people pay attention to.
d. time period in which people pay attention to a given claim.

3.Secondary claims are typically ____________ than primary ones.
Select one:
a. shorter
b. more dramatic
c. less ideological
d. all of the provided answers

4.The term carrying capacity refers to the
Select one:
a. amount of time or space a forum has available for presenting claims.
b. tolerance a given media outlet has for troubling content.
c. extent to which people take a particular media source seriously.
d. number of people who consume a particular media claim in a certain time period.

5.Saying that the news is a social construction means that
Select one:
a. the news does not reflect what is happening in the real world.
b. what gets news coverage is determined by social processes.
c. the more powerful have more control over the news than the less powerful.
d. the social structure determines what will get covered in the news.

6.Audience segmentation has led to
Select one:
a. more news programs that target specific audiences.
b. fewer advertising dollars spent on news programs.
c. audiences that are not loyal to one particular news outlet.
d. more news programs that focus on entertainment rather than education.

7.When it comes to finding sources to act as owners of claims, the media tend to prefer
Select one:
a. sources that have credentials that make them experts on the topic.
b. activists who have long histories of working on a particular problem.
c. people who have experience with a problem and thus will elicit sympathy from the public.
d. people with who are already well known and have high status.

8.The news sources with the largest audiences typically
Select one:
a. cover the least controversial claims.
b. have the most ability to choose to cover any claim they want.
c. cover the most controversial claims.
d. cover the widest range of claim types.

9.Which is the most accurate description of the relationship between packages and frames?
Select one:
a. Frames are made up of multiple packages that see a problem in the same way.
b. Packages are made up of multiple frames that see a problem in the same way.
c. Frames are made up of multiple packages that see a problem in similar ways.
d. Packages are made up of multiple frames that see a problem in similar ways.

10.Condensing symbols
Select one:
a. link multiple packages together.
b. explain the elements of a package in simple terms so they are easy to understand.
c. are an image, slogan, or short example that evokes the package.
d. allow the media to talk about disturbing problems without offending consumers.