Primary characteristic-secondary features product

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MG motors India Launched their SUV under the brand name HG Hector.Their corporate brand MG has the tag line"Morris Garages since 1924".The use of heritage has which sub dimension of the brand pyramid in branding strategy pyramid?

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Primary characteristic & Secondary Features Product Reliability, Durability & Serviceability, Service Effectiveness,Efficiency & Empathy;Style & Design Price.

Reference no: EM132468517

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