Primary cause of failure of strategic alliances

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Reference no: EM131622275

1. Which of the following products is not marketing using a cost leadership strategy?

Texas Instruments calculators

Hyundai automobiles

Bic pens

BMW automobiles

2. The primary cause of the failure of strategic alliances is _____________.

incompatible partners in the alliance

conflict on how to distribute the earnings

reluctance to share information with other partners

the circumstances that motivated the alliance have changed

the cost of operating the alliance gets too expensive

3. According to the text, employees in ______________ cultures have a strong desire for structure and direction.

individualistic

collectivistic

uncertainty accepting

uncertainty avoiding

4. Marketing managers for a firm that has adopted a cost leadership strategy will tend to _____________.

emphasize the quality of the firm's products

focus on showing how unique the firm's product is

use channels of distribution that are exclusive

sell to limited segments of the market

use marketing efforts that advertise the low price of products

5. Which of the following companies will be least suited for an open account (credit) transaction by a United States exporter?

a subsidiary of Chevron oil company in Africa

Citivision PLC, Blockbuster's subsidiary in the United Kingdom

an independently-owned software company in Brazil

Canadian subsidiary of Chrysler corporation

Reference no: EM131622275

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