Primary and secondary market research data

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Marketing. Response of 300 words. Explain in your own words the differences between primary and secondary market research data. What are some key applications of these types of data in your own work and projects? How do you use both the qualitative and quantitative approaches to research? Please use the following textbook chapters 7 and 8 as a reference. Perreault, W.D., Cannon, J.P., & McCarthy, E.J. (2014). Basic Marketing: A Marketing Strategy Planning Approach (19th ed.). New York: McGraw-Hill/Irwin. Use other sources as needed and also cite in text please.

Reference no: EM131446598

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