Reference no: EM132289460
1. Which of the following does NOT offer an opportunity for timely content?
Content that matches a situational trigger
Content that addresses urgent pain points
Content that suits seasonal consumption patterns
News alerts
Evergreen content
2. Which of the following mid-funnel curation methods help audiences to know you better?
Branded journalism, digests and branded apps
Shadowing, retargeting and boosting posts
Pictures of kittens, puppies and babies
Scenes of inspiration, nostalgia and generous gift giving
Blogging, podcasting and live casting
3. Among the best shadowing methods used to capture audiences is:
Gaining sufficient Twitter/Google+ followers to make it useful
Pixel-based retargeting
Lack of control of news spin
Search engine penalties from duplicate content
High cost of sponsored content
4. Red Bull’s “The Red Bulletin” features breathtaking stories of daring adventures. The Bulletin is an example of:
Higher density comes with a higher price tag, but lower density risks poor indexing
The greater the pictures used, the higher the density required
Lower density allows content to fly under the radar while higher density permits a greater chance of syndication
Lower density signals the search engines that spammy bots are used
Lower density may not justify authority, but a higher density could trigger black hat SEO tactics
5. Which of the following keyword placement tactics is believed by SEO experts to outweigh all other SEO tactics?
Top paragraphs of visible
Picture tagging
Paragraph headers
Domain URL
Anchor text
6. Which of the following could trigger black hat tactics
Excessive social sharing
Excessive photos
Keyword stuffing
Undefined image tags
Low keyword densities
7. Based on the exploding number of registered blogs, the route often taken by successful bloggers is to:
Load up on directory-style and reciprocal links
Monopolize keywords used exclusively in their content
Promote their profiles heavily on Twitter
Abandon blogs in favor of webinars
Hypertarget their content with long-tailed topics
8. One of the best ways to have your content resonate with an audience is to:
Quote something that boosts your stature
State the value proposition enough times to reach 10% word density
Link your content to high page rank sites owned by key influencers
Address a pain point that keeps them up at night
Offer a time expiring, compelling offer
9. A primary advantage of using evergreen content is its:
Heavy use of visual content
Easy to digest format from concise chunks of text
Ability to remain relevant over time
Qualification as a situational trigger
Detection by search engines as authentic
10. All BUT which of the following conditions make digests especially suitable for mid-funnel curation?
When the client interest is ongoing
When the topics are salacious
When the urgency of business topics justify its inbox intrusion or builds anticipation
When the overall subject matter appeals to target audiences
When the curation of topics permits selectivity (e.g., click-through summaries, easily navigated format, etc.)