Primarily aimed to appeal to undergraduate college students

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P & G wants to introduce a new scent of air freshener that is primarily aimed to appeal to undergraduate college students. You have been asked to conduct focus group research among the undergraduate students living on the University of Maryland campus. A) Outline the basic steps that you will take, to ensure that the results obtained will be valid and useful. B) As the moderator, what are the important aspects that you need to take care of, while conducting the focus group sessions.

Reference no: EM132119994

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