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Pricing the epipen-what should heather bresch do

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Question

Read the case study "Pricing the EpiPen: This is going to sting". identify and summarize the key issues and analyze the situation. Also, answer the following questions:

1. What should Heather Bresch do? Why What risks do you see with this plan of action?

2. What is price discrimination?

3. When is price discrimination more or less acceptable (relate that in terms of "Pricing the EpiPen: This is going to sting"). Be sure to cite evidence from the case study to support your analysis and answers.

Reference no: EM133476687

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