Pricing strategy decisions

Assignment Help Marketing Management

Reference no: EM133135628 , Length: word count:200

HI5004 Marketing Management - Holmes Institute

Assignment - Semester-Long Marketing Plan Project

Purpose: This assignment requires your group to undertake the process of analysing one product/service and its operating environments from a marketing perspective. And then apply the learning from lecture 1-11 in the development of marketing strategy. You will provide an overview of this product/service, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this product/service operates (its industry and the macro-environmental forces impacting on the industry).

Semester-Long Marketing Plan Project
An effective way to help students learn about marketing management is through the actual creation of a marketing plan for a product or service. This project is designed to accomplish such a task.

Students will self-enrol in a group of 4 (FOUR) (you can't change the group by any reason) the instruction how to find your group members have been sent to you, please have a look and read it carefully before you make the decision to select the group that you want to join in.

Each group set up a company and decides on a consumer product or service they wish to bring to market. It has to be an innovative product/service which has never been in the market before and not belong to any existing company. You can discuss with your tutor about the product/service that you want to select.

- All the discussion about group assignment needs to be recorded by using Group Blog tool (Instruction can be found below, for further question, please advise your tutor). The discussion must be relevant to the content of the assignment and reflects the outcome of the group meeting.

- Group needs to use File exchange tools: All the academic papers that are used in the assignment need to be posted on BB by using File Exchange tool (Instruction can be found below, for further question, please advise your tutor). Group needs to submit the Draft for their assignment by using File Exchange tool

The report analysis:
- Competitive information
- Environmental scanning.
- Demand forecasted
- Specific market segmentation, targeting, and positioning statements

- Product or service's brand positioning
- Who are the market leaders for their chosen product or service? What niche have they identified for their product/service? Is their product or service going to be a leader, follower, or challenger to well-established products or brands?
- Consumer-adoption process for their new product. How will the consumer learn about their new product and how quickly will they adopt it? Will the product be targeted to the heavy users and early adopters first, then early and late majorities? What is their estimated time for full adoption?
- Pricing strategy decisions for their product/service. Students have addressed all or most of the material concerning pricing covered in week 8.
- Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new
"service" should include here their plans for locations, hours of operations, and how their "service" plans on managing demand and capacity issues.
- The integrated marketing communications mix.
- All the possible communication media (for example, students will tend to concentrate their media on television or on the Internet and include other forms such as personal selling and radio).

Attachment:- Marketing Management.rar

Reference no: EM133135628

Questions Cloud

Effective online learning assessments : What would you like to learn more about regarding effective online learning assessments?

Conduct a needs assessment for the job : Select a job and write out your answers. Follow the steps in the training process below to train a person to do the job.

Discussion of the author conclusions : Emerging brain technology that you think may be useful in the future or is currently being used in the behavioral health field.

Social media consultant for an interest group : Pretend you were working as a social media consultant for an interest group for a candidate running for office at any level. avocate for your candidate or issue

Pricing strategy decisions : Pricing strategy decisions for their product/service. Students have addressed all or most of the material concerning pricing covered in week 8

What is amount of dividends common shareholders will receive : The board of directors of Green declared cash dividends of $52,000 in 2021 after paying $22,000 cash dividends. What is amount of dividends common shareholders

Reasonable dynamic interaction on costs : Purchasers of wonderful substitutes base their reasonable dynamic interaction on costs as it were. Clearly, the purchaser will pick the least expensive bu ndle.

Definitions of absolute and comparative advantage : Explain why Japan exports automobiles, while the U.S. exports aircraft? Use the prior definitions of absolute and comparative advantage to assist with your answ

Lecture for inspiration on concepts : In this discussion, you are encouraged to think about what goal setting is, why goal setting matters, and how to come up with goals. If needed, refer back to th

Reviews

len3135628

4/29/2022 4:27:04 AM

u can see the guideline for topic approval in the marketing management - If your result >1, it means your topic is approved. Please use it for the final report. Howver, please read my comments ( if you have it) to make sure that you will do the final report properly - If your result = 0, it means, you need to resubmit a new topic. Please read the reasons that i left in the feedback to learner box to know the reasons. Please read the assignment instruction carefully before your submit the new topic.

Write a Review

Required(*) Message

User Account

All Pages