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Pixar Studios' computer game production division has decided to develop a new series of games for sale in Mexico based on Mexican soccer clubs and popular Mexican players. The software would run similar to other Pixar programs and would be developed in the US. You have been tasked with developing a marketing plan for the product, but you still have the ability to influence the content. The production department estimates it would need an initial retail price of approximately $35 per game to make it profitable. Draw up short memo to your bosses on who you propose to penetrate the market.
Some items you might want to include are:
- Pricing strategy and competition from other game producers
- Retail distribution strategy
- Advertising for and marketing of the product
- Royalty and other arrangements (which teams and players are to be featured) with the professional soccer league
- Product launch strategies (links to the World Cup?)
- Legal issues in Mexico
- Foreign exchange risk mitigation
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