Pricing strategies in the textbook

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Reference no: EM133156033

Select a product or a service that you purchased recently from a local brick and mortar small business (means you entered a physical store or office) and an online small business. The two businesses should be different. Answer the following:

1: Evaluate the price that you paid at the brick-and-mortar store. What appears to be the pricing strategy of the business (state the pricing strategy)? How can you tell? Do you think the price was fair? Why or why not? Explain the value that you believe you received for the price you paid.

2: Evaluate the price you paid at the small online business. What appears to be the pricing strategy of the business(state the pricing strategy)? How can you tell? Do you think the price was fair? Why or why not? Explain the value that you believe you received for the price you paid.

Use one of the pricing strategies in the textbook. If none apply, research pricing strategies online and find one that does apply. Be sure you include the website as a reference.

Reference no: EM133156033

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