Pricing Strategies Assignment Problem

Assignment Help Marketing Research

Reference no: EM132386583

Pricing Strategies Assignment - Your Insights With A Brand's Pricing Strategy

This discussion will focus on price, the fourth variable in the marketing mix. Here are the instructions for this discussion.

1. Select a pricing strategy. See below for a list of pricing strategies that are mostly discussed in the text. Do some searching for other pricing strategies you have used/have interest in that are not listed below, if you so desire. Some pricing strategies, for mobile apps specifically, are not included in the text but you can read about them in Chapter 18 Lecture notes and they are included in the list below. You may find these strategies interesting and relevant to mobile apps you use!

NOTE: you can select a pricing strategy that you have had a bad experience with or a good experience with.

a) Define this pricing strategy.

2. With the pricing strategy you identified in Q1, identify a brand, company, product/service, or product category that you are familiar/have experience with, that uses this pricing strategy:

a) Describe the brand, company, product/service, product category and how they use this pricing strategy. Give the class some context of the brand and how they use this pricing strategy; your experience.

b) What is/could be the brand''s objective(s) with this pricing strategy?

c) What could be the negatives and/or positives associated with this pricing strategy?

DO SOME SEARCHING FOR INFORMATION ON POSITIVES AND NEGATIVES ASSOCIATED WITH THIS PRICE STRATEGY AND GIVE SEVERAL POSITIVES AND NEGATIVES. THIS IS NOT IN THE TEXT.

d) Does this pricing strategy make sense for this brand/product, from your perspective and your experience?

3. Think about other competing brands, companies, products/services that offer somewhat similar products and similar pricing strategies, or offer somewhat similar products but different pricing strategies. Explain what this brand and/or this pricing strategy (the pricing strategy and brand you have discussed in Q1 and Q2) offers that improves the value and keeps you/consumers/users coming back to this brand OR moves you/consumers/users to explore/consider using/or have already used competing brands that may offer a better value?

Important notes:

Organize your post by stating the question first, in bold font, then your discussion/answer. Make your points clear and easy for the reader to understand.

If you can, try to select a different pricing strategy than another student has already discussed. But if you are really interested in the same pricing strategy of another student''s post, it is o.k. to use the same pricing strategy and give your insights.

In your responses give depth of information, making sure to go beyond top of mind thoughts.

Search for some insights/knowledge to add depth and analysis to your discussion points (specifically will need research some information on positives and negatives associated with a pricing strategy).

Please enter your original discussion post by Wednesday of this week. Read all other student''s original posts and respond to 2 others (2 others in total for the week) by the end of the week, as you have thus far in the course.

Here is a list of pricing strategies discussed in the text:

Dynamic pricing, surge pricing
Price skimming
Penetration pricing
Introductory pricing
Quantity discounts
Seasonal discounts
Payment terms - cash discounts
Leases
Sale price
Everyday low pricing (EDLP)
Trade in allowance
Coupons, Deals of the day
Rebates
Auctions
Sequential price reductions over time
Reference pricing
Leader price (loss leader)
Bait price (bait and switch)
Odd even pricing
Subscription pricing
Price lining
Prestige pricing
Full line pricing (prices set for a whole line of products)
Complementary pricing
Bundle pricing

b2b pricing strategies discussed in the text

Trade discounts
Advertising/promotional allowances
Stocking allowances/slotting allowances
SPIFFS
Value in use pricing

You can select some other pricing strategy, not mentioned in the text, that you are interested in and would like to discuss. Examples could be:

Pricing strategies for mobile apps (see the lecture notes, Chapter 18 for mobile app pricing strategies):
Free app, but with ads
Free app with no ads
Free app for for customer service
Freemium app / Free with in-app purchase
Paid apps
Paidmium / Paymium apps
Price matching
Drip pricing - fees are added on to an advertised price, can be seen as deceptive, or illegal, in the news recently.

Reference no: EM132386583

Questions Cloud

Standards on employees who deal with customers : Is it lawful and reasonable for employers to impose dress standards on employees who deal with customers?

Bank guilty of unconscionable conduct in amadio : Why was the bank guilty of unconscionable conduct in Amadio's case (1983)? Do you think it is a fair decision? Explain

What are the facts of the lawsuit : 1. What are the facts of the lawsuit? Who is the plaintiff and who is the defendant?

Edgar allen poe-shirley jacksons personal lives influenced : How Edgar Allen Poe and Shirley Jacksons personal lives influenced both their books Tell Tale heart and The lottery.

Pricing Strategies Assignment Problem : Pricing Strategies Assignment - Your Insights With A Brand's Pricing Strategy. This discussion will focus on price, the fourth variable in the marketing mix

Paying attention to the things around him : He's driving under the speed limit and is paying attention to the things around him. The dog runs in front of Mark.

Pawn shop to sell his guitar and amplifier : John visits Zoe's Pawn Shop to sell his guitar and amplifier. John shows the guitar and amp to Zoe.

Advertisement in the newspaper for his camaro : Saul places an advertisement in the newspaper for his Camaro which states, "I hate to sell it, but high insurance costs force me to sell my Camaro

He decided to move to new york permanently : Bill's friend lent Bill his car for a weekend trip to New York. While there, he decided to move to New York permanently. He did not bother to tell anyone

User Account

All Pages