Pricing strategies are part of product and service research

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1. Environmental analysis requires researching the competitors in the marketplace A. True B. False

2. Pricing Strategies are part of product and service research. A. True B. False

3. Market research focuses on which of the following? A. Return on investment ratios B. Geographic markets and trends C. Financial loan opportunities D. Labor costs and other operational expenses

4. Focus group analysis is a marketing research technique that involves which of the following? A. Conducting a SWOT analysis for the product or service being marketed B. Discussions that include activities designed to bring out the opinions of the participants C. Analysis of the demographics and psychographics of specific groups D. All of these E. None of these.

Reference no: EM132191467

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