Reference no: EM13983882
Please answer true or false
The best way to do a sales analysis is to first break down sales by customer type, and then geographic region. True False
A marketing strategy that is focused on a real breakthrough opportunity will usually be successful even if there are obstacles in getting help from other functional areas in the firm. True False
The main problem with advertising is that it costs so much--on average about one third of sales dollars for U.S. companies. True False
When the target market is large and spread out, mass selling may be less expensive than personal selling. True False
Missionary salespeople usually work for wholesalers and provide special promotion help to producers whose products are widely distributed. True False
Product advertising tries to sell a specific product, while institutional advertising tries to promote an organization rather than a specific product. True False
Pricing objectives need not be explicitly stated. True False
"Psychological pricing" involves setting prices which end in certain numbers, while "odd-even pricing" is setting prices which have special appeal to target customers. True False
Sales analysis provides a simple listing of sales figures compared against standards. True False
A marketing manager usually has responsibility for finding and allocating a firm's capital. True False
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