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Pricing-distributing and promoting products

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Reference no: EM133299910

PART 1

Pricing, Distributing, and Promoting Products

Review

How does break even analysis help managers measure the potential impact of prices?

Define price skimming and give an example of a product that would benefit from this tactic. Define penetration pricing and give an example of a product that would benefit from this tactic.

Analysis

Select a product and identify the media used in its promotion. Do you think the campaign is effective? Why or Why not?

PART 2

Information Technology for Business

Review

How can electronic conferencing (like Skype) increase a company's productivity and efficiency?

What is the definition of "intellectual Property?"

List three examples of intellectual property.

Analysis

Aside from the eBay example in the chapter, describe one or more ways that IT presents new business opportunities for small businesses.

(Book: Business Essentials by Ronald J Ebert)

Reference no: EM133299910

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