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The following conversation took place between Dean Lancaster, vice president of marketing, and Dina Conaway, controller of Redwood Computer Company: Dean: I am really excited about our new computer coming out. I think it will be a real market success. Dina: I'm really glad you think so. I know that our success will be determined by our price. If our price is too high, our competitors will be the ones with the market success. Dean: Don't worry about it. We'll just mark our product cost up by 25% and it will all work out. I know we'll make money at those markups. By the way, what does the estimated product cost look like? Dina: Well, there's the rub. The product cost looks as if it's going to come in at around $1,000. With a 25% markup, that will give us a selling price of $1,250. Dean: I see your concern. That's a little high. Our research indicates that com-puter prices are dropping and that this type of computer should be selling for around $900 when we release it to the market. Dina: I'm not sure what to do. Dean: Let me see if I can help. How much of the $1,000 is fixed cost? Dina: About $300. Dean: There you go. The fixed cost is sunk. We don't need to consider it in our pricing decision. If we reduce the product cost by $300, the new price with a 25% markup would be right at $875. Boy, I was really worried for a minute there. I knew something wasn't right. a. If you were Dina, how would you respond to Dean's solution to the pricing problem? b. How might target costing be used to help solve this pricing dilemma?
On January 1, Top Flight Company purchased a $68,000 machine. The estimated life of the machine was five years, and the estimated salvage value was $5,000. Compute the amount of depreciation expense for the first year, using each of the following m..
Which of the following is NOT a legal restriction related to profit distributions by a corporation?
Based on this information, what type of adjusting entries does Ritz manor have? how are amounts of these adjustment determined? Which accouts are affected?
The company has a convertible bond issue outstanding. The bonds were issued four years ago at par ($2,000,000), carry a 7% interest rate, and are convertible into 40,000 shares of common stock. The company has a 40% tax rate. Diluted earnings per ..
Describe how influential you believe the IASB is over FASB. Describe whether or not you support the U.S. adopting International Financial Reporting Standards for publicly traded companies.
The actual supplies cost for the month was $9,500. The supplies cost in the flexible budget for January would be closest to:
Complete the income statement through gross profit for the year ended December 31, 2011. (List amounts from largest to smallest eg 10, 5, 3, 2.)
At the beginning of the fiscal year, the balance sheet showed assets of $1,364 and owners' equity of $836. During the year, assets increased $74 and liabilities decreased $38. Owners' equity at the end of the year totaled:
Botkins issued 56,000 new shares of its common stock valued at $3.25 per share for all of the outstanding stock of Volkerson. Assume that Botkins acquired Volkerson on January 1, 2010. At what amount did Botkins record the investment in Volkerson?
On January 1, 2007, Lex Co. sold goods to Eaton Company. Eaton signed a noninterest-bearing note requiring payment of $80,000 annually for seven years. The first payment was made on January 1, 2007. Trecord sales revenue
Slaughter earned $220,000 in net income in 2013 (not including any investment income) while Bennett reported $90,000. Slaughter attributed any excess acquisition-date fair value to Bennett's unpatented technology, which was amortized at a rate of ..
Under the new method sales would increase by 15 percent each month, and net income would increase by one third. Fixed cost could be slashed to only $15,000 per month. Calculate the breakeven point for the company before and after the change in mar..
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