Pricing decisions are important in global marketing efforts

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1. Why pricing decisions are important in global marketing efforts? What are the pricing challenges the U.S. companies face in marketing overseas? Describe the various pricing strategies.

2. Describe the role of communication in global marketing effort. What factors you will consider in determining promotion strategy and the problems you will encounter in developing the strategy?

3. What is the order qualifiers and order winners for both SF express and one of its supplier.

Reference no: EM132257560

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