Pricing decisions and consumers perceptions of prices

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One of the easiest places to see the impact of the Internet and digital channels on marketing is by looking at its effect on pricing decisions and consumers’ perceptions of prices. Since its inception, the internet and digital channel has developed the reputation as being the place to shop to get the lowest prices.

1. Why has the reputation developed?

2. Why might it be possible to charge lower prices online?

3. Are products really cheaper?

Reference no: EM131465697

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