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Students will be assigned to small groups by the end of Week 2. Group discussion areas will be provided to facilitate interaction among group members. Along with their group, students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval. The introduction is worth 20 points. The final marketing plan, due in Week 7, is worth 180 points and should include the following sections:
Pricing and Positioning Strategy
You are the HR manager of a new organization with 100 employees. Identify and consult with all relevant stakeholders (who needs to be consulted). Determine common key areas of performance (what are the performance areas that are consistent across t..
What do you think the future is for customized products? why the target customer would find value in the customization.
As one of the world's largest graphic communications franchisors, Allegra Network LLC enjoys an enviable vantage point for spotting trends and opportunities in the print industry. What inputs did Allegra management use to formulate their strategic pl..
What is your final suggestion to Dee and Carol concerning the inventory policy that they should adopt? Why?
Assign tasks according to the greatest positional weight rule. Break ties with the most following tasks rule. Compute the balance delay for each rule. Which one yields the better set of assignments in thisinstance?
A moving and storage company is allocating five long distance moving loads to trucks. One feasible combination covers loads 1 and 3 in a 4525-mile route; a second combines loads 2, 3, and 4 in 2960 miles; a third hauls loads 2, 4, and 5 in 3170 miles..
Explain how organizations market their websites using search engine optimization and web advertising, and describe some of the challenges of online marketing.
Please Research a current event of a business recall in the automotive industry and summarize how the event impacts the business.
A radar unit has five critical components. If any one component should fail, the radar unit would be rendered ineffective. The component reliabilities are .994, .991, .915, .990, and .972, respectively. What is the system reliability with redundancy ..
You wish to set high ethical standards in business and follow principles of corporate social responsibility.
In your opinion , what key elements about coca cola 's campaign made it so succesful and why? what factors should companies consider when deciding on potential global market to enter?
Describe how EHR technology will move past the implementation phase to the optimization phase.
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