Pricing and distribution strategies

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Reference no: EM13793689

Pricing and Distribution Strategies

In this module you will prepare a report that discusses the pricing and distribution strategies. Research the following topics for the latest information concerning issues, trends, and potential impact to your client and relate them to the concepts and theories from the text.

This information will serve as part of your marketing report to your client so you want to approach your paper with that objective. Keep in mind that you are building a case for a specific marketing approach so all of the information that will support this objective is your goal in this report. The report will be approximately 6 pages in length.
Pricing Strategies should include but are not limited to the following:

Legal restrictions

Transportation costs

Distribution costs

Competition

Discounting

Place/ Distribution Strategies should include but are not limited to the following:

Specialty retail stores

Department stores

Mass merchandisers

Online sales

TV sales

Statement stuffers

Promotional sales

Home parties

Reference no: EM13793689

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