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View "Pricing and Breakeven Analysis." A break-even analysis can be used to determine the amount of sales volume a business needs to start making a profit. List the formula used to conduct a break-even analysis and explain each component. Provide a real-world example of how the break-even analysis and formula could be applied. In replies to peers, discuss other marketing math methods that could be employed by the business as it tracks profitability. Please Provide References.
Select an existing company in your community, and think about applying the political, economic, social, and technological (PEST) analysis to this company.
What trends are revealed by the diary sales data? What further information would you need to analyse information on market and business needs to identify marketing opportunities?
Does information technology help or ruin us? The focus in the book and in the media is mostly on how technology helps us. Perform a search for the negative effects of IT.
Develop a social media marketing plan for EasyLunchboxes. One which social media should Lester focuses her efforts? Why?
You are a member of an important committee hand-selected by your organization's leader to propose a new pay structure. The group has to choose between Plan A and Plan B. After much discussion and conflict among team members, the group has finally agr..
Analysis of the current brand identity of your chosen airline using the brand identity prism - Identification of the main competitors, their strengths and weak
Is Mass Marketing on Life Support?
What, if any, practices of corporate social responsibility (CSR) do they exhibit? Is there a factor of showing it in any online marketing strategy?
Analyze the human rights issues presented by PharmaCARE's treatment of the Colberia's indigenous population versus that of its executives
Formulate simple marketing solutions to problems concerning businesses and their markets - Analyse simple relationships between businesses and their markets
Discuss how the Walt Disney Company could have used input from cross-cultural analysis in better designing and operating Disneyland Resort, Paris, using a computerised literature search about Disneyland Resort, Paris, from your business school's l..
Michael Treacy and Fred Wiersema suggest that companies gain leadership positions by delivering superior value to their customers. When customers are willing to pay a premium to get precisely what they want and the marketing people respond quickly to..
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