Priced to yield a negative contribution margin

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A sporting goods retailer is running a monthly special, with snow skis and snowboards being priced to yield a negative contribution margin. What would motivate a retailer to do this?

Reference no: EM13776436

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Priced to yield a negative contribution margin : A sporting goods retailer is running a monthly special, with snow skis and snowboards being priced to yield a negative contribution margin. What would motivate a retailer to do this?

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