Reference no: EM132275117

In the Grapefruit Juice Company, the basis for the competition are: 1) Price 2) Taste & Flavor 3) Marketing Techniques. Could you explain in detail how you would apply these concepts to the Company? B) Barriers for Entry For New competition: In the Grapefruit Juice Company, some factors such as: Advertising, Substitutes, Economies of Scale & Capital Requirements as the barriers to entry for new competition. Can you explain in detail how each of these factors play a role for the company? C) Compete against Market Leaders in the Industry: The strategy to compete with the market leaders is by making some different flavors and to make tie-ups with the same kind of company start-ups. Explain your rationale? D) Keeping the undermentioned Five Fs in mind, briefly describe each of these messages you want to convey for the Grapefruit Juice to your customers about your product such as Function, Finances, Freedom, Feelings Future. Which of this message is the most important in motivating your Target Market to purchase? Justify your reason for choosing the message. E) Outline which marketing tools would the company use to build your brand and explain why the company would use these and why you believe they would be effective. F) Provide examples of other companies who use these tactics effectively.