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Price of the deep sea rolex

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Thanks to many of you who posted the price of the Deep Sea Rolex. Some of you touched on the restriction that Rolex places on output. That is correct. They do restrict the number of pieces they produce annually to just over a million watches. The demand is so great that they can sustain the high prices they charge for their product. This has resulted in a robust second-hand watch market for pre-owned Rolex watches. Now my final question to you is can Apple apply this same business model to the iphone? Why or why not?

Reference no: EM131631512

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