Price insensitive-inelastic and forgoes volume for margin

Assignment Help Operation Management

Reference no: EM132171959

1. Demand is created through meeting customer buying criteria, credit terms, awareness (promotion) and accessibility (distribution). According to the Thrift segment's customers, which of these products was the most competitive at the end of last year?

Beetle

Deft

Dart

Apple

2. What long term pricing objective involves targeting customers that are price insensitive/inelastic and forgoes volume for margin?

A. Penetration pricing

B. Product leader pricing

C. Product line pricing

D. Skimming pricing

E. Captive product pricing

3. All of the following tend to be true about mobile marketing, except:

A. mobile devices are most suitable for visually rich content like photos, maps, and games

B. a website designed for PC browsing is typically effective for a mobile format

C. the percentage of web browsing conducted on mobile devices is soaring, especially in Asia and Africa

D. mobile telephones often contain different types of information about consumers than do PCs

E. all of the above tend to be true about mobile marketing.

Reference no: EM132171959

Questions Cloud

Online performance as well as defend against competitors : What type of keywords do companies choose when seeking to improve organic online performance as well as defend against competitors?

Derive penetrations into clients altering demands : CRM is a set of applications that give companies to derive penetrations into clients altering demands, wants, and behaviors in order to better function them.

Nebraska state court for worker compensation benefits : Hemmerling was injured in an accident and filed a claim against Happy Cab in a Nebraska state court for Worker's Compensation benefits.

Discuss the ethics of union busting : Discuss the ethics of “union busting,” wherein employers who do not wish to have unions hire specialized firms to resist such efforts,

Price insensitive-inelastic and forgoes volume for margin : What long term pricing objective involves targeting customers that are price insensitive/inelastic and forgoes volume for margin?

Jeopardize their competitive advantage in marketplace : Groupon is facing future challenges that may very well jeopardize their competitive advantage in the marketplace.

Chester to most risk of needing emergency loan : Which of the following activities will expose Chester to the most risk of needing an emergency loan?

What is your impression of the effort of the company : Based on library or Internet research, choose one of the Fortune 100 companies, What is your impression of the effort of the company you researched?

Compared to baldwin by having higher productivity index : How much more did Digby save in direct labor costs compared to Baldwin by having a higher productivity index?

User Account

All Pages