Price elasticity of demand for product of individual firm

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Why would we expect that the price elasticity of demand for the product of an individual firm would typically be greater than the price elasticity of demand for the product overall?

Reference no: EM13686681

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Price elasticity of demand for product of individual firm : Why would we expect that the price elasticity of demand for the product of an individual firm would typically be greater than the price elasticity of demand for the product overall?
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