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What pricing strategies would you consider to price a new product or service? Illustrate your point with at least one example.
When would the To-Complete Performance Index (TCPI) formula provide the least useful information?
What is visual merchandising? How do a retailer's store front and marquee participate in development of a store's image?
Identify the strengths and weaknesses within the strategy. Examine what effect IMC strategies have on marketing management.
1. examine how cognitive dissonance influences marketing strategies. consider how marketers take advantage of cognitive
Assume you are an entreprenur who wants to start up a not for profit for domestic violence. Let the name of the not for profit be XYZ. Total cost of incorporation, website, and everything needed to get the project started. How to source for funding..
Research, plan and develop an eMarketing plan for a fashion related business. This project is an opportunity for you to research and evaluate current and future tools and trends in eMarkerting
Research at least three peer-reviewed academic articles related to brand personalities, brand congruency, and brand equity.
The Coca-Cola company has a very large and complex channel distribution system. Take a look at how the company describes its distribution system by clicking on this link:
How can a positioning analysis help a marketing manager identify target market opportunities? If you were a marketing manager for your cell phone company, what would you include in a positioning analysis for that company?
Construct a Customer Value Map. In order to do so you need to calculate the relative performance, and plot them according to the corresponding price. The "Fair Price Line" is the regression of price by performance.
Illustrate two to four techniques for using the different elements of Integrated Marketing Communications to manage the image of the brand
Explain cause-related marketing. Identify and explain the advantages and disadvantages of this type of marketing
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