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Prevent cyber attacks on reputation and goodwill

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Reference no: EM131959379

In today's online environment, a recurring challenge for businesses is how to deal with cyber gripers-those who complain in cyberspace about corporate products, services, or activities. In some cases, they have maliciously harmed the reputation of a competitor.

1. Is there anything businesses can do to prevent cyber attacks on reputation and goodwill?

2. How might cyber griping sites help to improve the ethical performance of the businesses they criticize?

3. What can business owners do to prevent the use of their marks in "sucks" sites?

Reference no: EM131959379

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