Presume that the sales forecast for brand tojo

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Presume that the sales forecast for brand TOJO is 160,000 units and that you expect to sell 50% of these units through mass merchandisers 25% via specialty stores and 25% through online stores. As the brand manager you have stated a retail price of $300. The unit transfer cost is $109. You plan to spend $2.2 million on media placement as well as advertising research and another $1.8 million on the commercial team.
Based on the information delivered calculate the anticipated contribution after marketing next period for brand TOJO.

Reference no: EM1375516

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