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Pressures for local responsiveness-global standardization

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Select two large MNEs, one consumer oriented (The Coca Cola Company) and one industrial (Northrop Grumman Corporation). Use https://www.GlobalEdge.msu.edu.

Discuss the pressures for local responsiveness and global standardization faced by each firm. Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why?

Reference no: EM131172105

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