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Presidential candidate hillary clinton

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Reference no: EM131085260

Create a PowerPoint Presentation Market Segmentation Plan for your 2016 Presidential candidate Hillary Clinton. Include the following criteria based on the team's research:

  • Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the voter target market. 
  • Detail the steps involved in a new product/service development.
  • Discuss the stages of the new product/service life cycle and how to manage each stage. Include tactical plans for the 4 Ps at each stage.
  • Develop a donation/funding strategy for the new product or service offering.
  • Differentiate the new donation strategy for the practice of setting the funding level. Why is this an important distinction?
  • Develop the product offering started in Week 2. Provide the product mix for the new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
  • Create a new positioning statement and strategy for the product/service.
  • Justify the position strategy.

Cite a minimum of six scholarly sources.

Format your paper consistent with APA guidelines.

Reference no: EM131085260

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