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Presents survey or scientific evidence

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Please search the internet to find commercials (one advertisement in each category). Your selection should show how the advertising agency worked to find style, tone, words, and format for executing the message. (explain)

Please use the following guide in choosing the different execution styles:

Slice of life

Shows one or more people using the product in a normal setting

Lifestyle

Shows how a product fits with a lifestyle

Fantasy

Creates a wonder world around the product or its use

Mood or image

Builds a mood or image around the product, such as beauty, love, or serenity

No claim is made about the product except through suggestion

Musical

Shows one or more people or cartoon characters singing a song about the product
Certain cultures seem particularly receptive to the use of theme songs and sing-along melodies in advertisements

Personality

Symbol creates a character that represents the product

Technical expertise

Shows the company's expertise with the product

Scientific evidence

Presents survey or scientific evidence that the brand is better or better liked than one or more other brands

Testimonial evidence

Features a highly believable or likable source endorsing the product

Reference no: EM133177875

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