Reference no: EM1378434

The write-ups below are presentation techniques for the two different audiences in bold print. Create a PowerPoint slide show (minimum of 8 slides) for at least one of the audience below.

This slide show should contain the following highlights:
1. Rhetorical Triangle
2. Purpose statements
3. Analyze the audience (be creative and imagine who the CEO and other officers are)
4. State the objectives for your presentation
5. List topics that will be covered in the presentation
6. Select a medium for your presentation to the CEO and explain why you chose it
7. Determine the image you wish to portray at this presentation and provide details on how you will project this image and if there are things that can help you do this

Audience 1: A group of CEO's all earning over 1 million dollars

For this group, a suit should be worn. The presentation can begin with an introduction which could then lead into an explanation of what the Rhetorical Triangle is, why it is necessary, and examples of situations where the rhetorical triangle has proven valuable in the past. The primary focus for this specific group would be the identification of ways in which having knowledge of the Rhetorical Triangle would benefit the company, especially those in upper management that may be responsible for doing numerous presentations. While the focus would be on the benefits to the company, emphasis should also be placed on the importance of knowing the aspects of the Rhetorical Triangle, primarily the role of the speaker; and familiarizing the CEO's with the speaker's attributes that may affect the audience and context. Consideration can also be given to providing handouts and placing emphasis on all aspects of the Rhetorical Triangle and the dynamic relationship between the speaker, the audience, and the topic/setting.

Audience 2: A group of corporate employees who were required to attend the training

Unless there was a known casual dress code in place, a business suit would be appropriate. The primary focus for this group would be ways in which having knowledge of the Rhetorical Triangle will allow them to gainfully receive information from any presentation in which they are a part of the audience. The importance of knowing the purpose or occasion for the presentation should be stressed, this way, whenever they are a part of an audience, they will know their reason for being there and be able to relate it to the presenter's objectives. Another modification for this particular group would be to add more slides in order to effectively provide a more detailed presentation.

When people are required to attend training, they usually imagine or conclude that it is probably another brilliant idea from top management. They may not be as motivated to listen if it was projected as a presentation that they had to attend. To somewhat alleviate this situation, if encountered, the presenter could begin with a brief survey asking members of the audience to raise their hands if a statement applied to them. "...Some members of the audience have a low interest level, use techniques to grab their attention and overcome their indifference," (Munter & Russell, 2002). This would somewhat motivate the audience to interact and be attentive for questions they might have after the presentation. Next, consider color choices for each of these objectives. Why would you choose particular colors for each objective and each audience?