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I have a presentation on Airbnb and I want you to talk about the following:
1. Segments.
2. Targets
3. Differentiation
4. Position
5. Product/Brand in depth.
6. prod. development
7. PLC
8. Pricing Put these information in a WORD document and also put it in PowerPoint slides please. Make it fit for 7 minutes presentation! You can use these links might help.
Understanding the share economy - https://www.thepeoplewhoshare.com/blog/what-is-the-sharing-economy/ This article gives an overall idea of the brand and how it is breaking the mold of the hotel industry - https://www.inc.com/magazine/201412/burt-helm/airbnb-company-of-the-year-2014.html How it works & Pros and Cons - https://www.investopedia.com/articles/personal-finance/032814/pros-and-cons-using-airbnb.asp?performancelayout=true
Consequences of Share Economy - https://journalistsresource.org/studies/economics/business/airbnb-lyft-uber-bike-share-sharing-economy-research-roundup Insights and Revenue Models (pretty useful) - https://nextjuggernaut.com/blog/airbnb-business-model-canvas-how-airbnb-works-revenue-insights/ Pricing | how Air BnB influences users pricing - https://www.forbes.com/sites/ellenhuet/2015/06/05/how-airbnb-uses-big-data-and-machine-learning-to-guide-hosts-to-the-perfect-price/#750eca45248d Airbnb's plan to take over - https://www.businessinsider.in/Inside-Airbnbs-playbook-for-taking-over-every-city/articleshow/49681396.cms
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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