Reference no: EM131222735 , Length: word count:3000 + 15 Slides
Assessment: Case presentation and report
Student will need to form a group of four to prepare a presentation and a report on the strategy of an organisation. There will only be one presentation topic per organisation delivered per tutorial group.
Format.
In addressing their topic students need to use the techniques of strategic management (e.g. five forces analysis, SWOT analysis, generic business strategies etc.) in order to:
a) Outline the strategic situation facing your particular organisation in terms of its external environment;
b) Analyse how your organisation is equipped to deal with these external opportunities and threats in terms of its current resources and competencies;
c) Explain what particular strategies are being used at functional business corporate or international levels to gain comparative advantage in the current environment.
d) Comment on the implementation of current strategies and propose ways strategies could be better implemented, and future strategies challenges or proposed future strategies you think the organisation should adopt.
e) Bibliography, citing of articles and general presentation.
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