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Present your proposed methodology to conduct research

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Reference no: EM133378203

Scenario:

Following the last few national elections in both Canada and the United States a number of major media outlets have become frustrated with the polling industry because of (in the media's view) the increasing inability to accurately predict election outcomes, which is why the media is interested in the first place. As a result of your excellent grasp of the intricacies of political polling from taking this course, CBN Media (fictional) has invited you to prepare a proposal to conduct polling for the 2024 presidential election in the United States, as well as an upcoming provincial election in Alberta.

CBN Media has asked that you include the following in your proposal:

Methodology

Present your proposed methodology to conduct the research. Important: you only have to provide voting intention figures at the national/provincial level - not by state or by region. Provide the following details in your proposal:

- Will you conduct qualitative research? At what point during the research? (Before or after)

Provide your detailed quantitative survey methodology, including the following:

- Data collection method (mode), e.g. phone, IVR, online, mail, in-person?

Reference no: EM133378203

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