Present the marketing plan to the ceo and management team

Reference no: EM133001910

TASK 3 - Project and Role-play

Task summary

Development Project - For this task, you are required to develop the marketing plan based on the information identified in the briefing report they developed for Assessment Task 2. You will also need to present the marketing plan to the CEO and management team (your assessor and two students).

Development Project - including a Role-play

Complete the following activities:
1. Use the information from your report to develop a marketing plan using the template provided by your assessor. Ensure you clearly demonstrate how your marketing plan meets legal and ethical requirements. You may also presume any information that has not been provided in the case study.
2. When you have completed your marketing plan send it to the CEO (your assessor). In the email invite the CEO and management team to a meeting where you will present the marketing plan.
3. Present your Marketing Plan at the meeting with the CEO and management team. Your assessor will organise at least two other students to play the role of the management team and to listen to your presentation and ask questions and provide input (Role-play (use template below).

4. At the meeting, you will need to explain each part of the marketing plan and seek input and feedback. The purpose is to obtain approval of the plan.

5. During the meeting you will need to demonstrate effective communication skills including:
• Presenting your ideas clearly and concisely
• Asking questions to find out your team's views
• Responding to these questions
• Active listening skills to confirm and clarify information.

6. Following the meeting, update the marketing plan with any feedback provided and email the final version to the CEO (your assessor).

Attachment:- PLAN_TEMPLATE.rar

Reference no: EM133001910

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