Reference no: EM133383100

Question: Your assignment this week is to write a Press Release. A press release is different from the other news media writings we have done before. A press release is written internally with the intent to send it to news media outlets for them to write up a story for the general public. A press release can be to announce a new product, present information about a current crisis they are facing, announce changes in leadership, etc. You will need to follow appropriate Press Release formatting, as discussed extensively in the lecture.

Here are the formatting rules you need to follow when writing Press Releases. These elements will contribute to your grade.

You include the Company logo at the top of your press release. This logo should take up no more than 3 single spaces.
Next, you need to put your name labeled as Contact in the upper left corner, immediately followed by phone number and email address.
The third important component is "For Immediate Release" in the right corner.
Following that, you have a Main Title and possible sub-title listed above text, bolded and in bigger font.
The story needs to be in inverted pyramid style. I also find that quotes when possible are important to include, from the company CEO, or whatever expert the story is highlighting. This makes it easier for the paper, magazine, etc., to print your story as is without a follow up call to you.
Releases should really be one page, and at the most two. Anything more than that and the release will not be printed. If the release is two pages, you need to write, "-Over-".
Finally, after the body of the paper, you see centered the triple "hashtag" sign, or as anyone who is over 30 will call it, a number sign listed three times. This is very important to include at the end of your release. It signals that the release is done.
At the end of the paper, you need to have a boilerplate. That is a paragraph or sentence that shares information about the organization you are representing, and this information never changes. It is unique and separate from whatever you are discussing in this particular press release.

Finally, you need another sentence about you and your contact information at the end of the document saying, "Please contact...for more information ...."