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Most organizations sell more than one product. They may offer a portfolio of products. Construct a matrix of an organization's product portfolio that reflects its width (variety) and depth (assortment). Imagine you are the organization's Chief Marketing Officer. How would you defend the decision to offer so many options to meet buyer needs?
Though goods and services are both types of products, they present different marketing challenges. Using a service with which you are familiar, identify how unique characteristics of services in general are manifested for your service. Develop recommendations for marketing the service that can overcome the marketing challenges related to these service characteristics.
There are several strategic options organizations can follow when introducing new products. Estimate the relative risk and return associated with the level of innovation reflected in a new product launch.
Though organizations sometimes base pricing decisions on the cost of materials, another option is to base price on perceived customer value.
Choose a product and estimate the perceived value of that product as a function of customer benefits and customer costs. Compare your estimate to the actual price charged for the product. What modifications to the price would you recommend?
BUS325- Summarize both ideas in memo format to present to your boss. Create compelling arguments in favor of your solution to persuade your boss.
Examine the role that the concept of foreignness plays in an organization's decision to enter into a foreign market.
Apply five-step hypothesis testing and interpret the results. Please help, I don't understand what this is asking me to do.
Shaquille O'Neal is not particularly good at free throws. This will then simulate flipping a coin 50 times, calculating the number of heads, then do it again and again for a total of 50 using Excel.
The strengths and weaknesses of each theory should be adequately addressed. Finally, you should present a conclusion on whether the ends justify the means.
How Can Socialization and Mentoring Be Used For Career Advancement? How can socialization and mentoring be used to advance a career?
Outline and explain high-level process steps for conducting project procurements.
How is Microsoft using social media and other "advanced technologies" to deliver new products, solution, or service to their clients?
Explain how this leader has influenced you and why you think he or she is effective. How well has he/she adapted to the challenges facing leaders today?
Trait Theory suggests certain individuals have innate characteristics or traits that may assist in particular leadership situations.
What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?
What is the regression formula based on the results from your regression? How reliable do you think the estimates will be based on this formula?
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