Present an acquisition for you in the norwegian market

Assignment Help Marketing Management

Reference no: EM133486782

Assignment: Market Entry Considerations for a Small US Coffee Distributor

Details

Once a company has decided to move into a new foreign market, they must first weigh up the potential benefits and costs. If foreign market entry is being considered, the organization's strategic mission, vision, and values, will drive the choice of market entry mode. In this assignment, you will have the opportunity to apply research to recommend a course of action for a given business scenario regarding foreign market entry considerations.

Scenario: You are the owner of a small U.S. based coffee distributor. You sell not only coffee but also related products such as branded mugs. For the past 3 years, your company's branded coffee mugs have been produced and sold in Norway through a licensing agreement with Norwegian firm Drikke AS through its "Kaffekopp" subsidiary. The Drikke AS CEO, Espen Foldnes, recently visited you and revealed that his firm was about to acquire its leading rival in the Norwegian market, and, as a result, wants to sell its Kaffekopp unit. CEO Foldnes has approached your firm with two proposals.

First, Drikke AS is willing to sell you its Kaffekopp subsidiary outright. This would represent an acquisition for you in the Norwegian market.

Second, suppose the two firms cannot agree on terms for a purchase of Kaffekopp. In that case, Drikke AS is willing to sell its licensing agreement back to you, which will effectively allow you to formulate a new strategy for your company in Norway.

Reference no: EM133486782

Questions Cloud

Draw a conclusion based on your analysis of the issue : Draw a conclusion based on your analysis of the issue and present an informed evaluation from the evidence. The paper will include the body of work and a Works

What are the different kinds of storage devices available : What are the different kinds of storage devices available? How does one determine which to use? Identify the purposes and characteristics of power supplies.

How much of a role do you think political culture : How much of a role do you think political culture should play in policymaking related to social issues? Explain your reasoning.

Discuss the impact of the issue relative to the provisions : Discuss the impact of the issue relative to the provisions for services to Medicare or Medicaid recipients and Explain in detail the issue as it pertains

Present an acquisition for you in the norwegian market : First, Drikke AS is willing to sell you its Kaffekopp subsidiary outright. This would represent an acquisition for you in the Norwegian market.

What are the most important opportunities and threats : What are the most important opportunities and threats that the company should consider when marketing the product? Why?

How important is leadership in this issue : How important is leadership in this issue? are there ideologies that could effectively contribute to the resolution of this problem?

How is idaas typically implemented within the cloud : Identity-as-a-service (IDaaS) is another service offered in the cloud by providers. The services they provide have changed over time from tracking passwords

Summarize the courts position including when it thinks : The Court in Cohen v. Virginia also describes its duty to exercise its jurisdiction. Summarize the Courts position including when it thinks it may decline

User Account

All Pages