Present a rebranding strategy for the product

Assignment Help Business Management

Reference no: EM131750149

Assignment

Length: 700 words.

Identify one current struggling consumer product.

Access the GCU Library business data bases. Research "rebranding strategy."

In a paper of 700 words, present a rebranding strategy for the product, including the following:

1. A new name
2. Changes in packaging
3. The price point
4. Product position
5. Advertising strategy
6. A distribution method
7. Improvements in design or quality

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Reference no: EM131750149

Questions Cloud

Describe the expanded homeland security bureaucracy : Describes two (2) viewpoints on the expanded homeland security bureaucracy that resulted from the creation of the DHS.

Current account of the balance-of-payments : What are the components of the current account of the balance-of-payments? The capital account of balance-of-payments?

Is data a source of competitive advantage : Is data a source of competitive advantage? Describe situations in which data might be a source for sustainable competitive advantage.

What is the minimum value of one right : The shares of P.X. Company are trading at $48 ex rights. Shareholders were offered one new share for every 4 shares held at a subscription price of $42.

Present a rebranding strategy for the product : Identify one current struggling consumer product. In a paper of 700 words, present a rebranding strategy for the product.

Develop three to four-page analysis on the projected return : Develop a three to four-page analysis on the projected return on investment for your college education and projected future employment

Discuss enjoy the benefits of benchmarking : Suppose you were a manager for Delta Airlines. Your company wishes to enjoy the benefits of benchmarking

Select an industry or firm : Select an industry or firm. State its market structure (pure competition, monopoly, monopolistic, or oligopoly). Next, please define the characteristics

Compute the impact of various subscription prices : If, after the offering, total after-tax earnings for the coming year are expected to be $20,000,000, and dividends of $0.72 per share are to be maintained.

User Account

All Pages