Reference no: EM132419177

Question:

Create a PowerPoint presentation in which you:

1. Present the major points of your marketing plan.
2. Clearly convey your ideas.
3. Create a professional presentation.
4. Use technology (title slide naming conventions) to convey ideas.
5. Use proper grammar.

The specific course learning outcomes associated with this assignment are:

1. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

d. Develop branding strategies for new products or services.

e. Develop pricing strategies and distribution channels for products or services.

f. Develop a fully integrated marketing communications plan for products or services.

The major points of your marketing plan that you need to cover are as follows:

Assignment 1: Part A: Your Marketing Plan
Introduction
Mission Statement
Short- and Long-term Goals
Environmental Analysis
SWOT Analysis

Assignment 2: Part B: Your Marketing Plan
Branding Strategy
Target Markets
Positioning Statement
Consumer Behavior

Assignment 3: Part C: Your Marketing Plan
Pricing and Distribution Strategy
Integrated Marketing Communications Strategy