Present a marketing plan that incorporates planning

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You are the night manager for a large independent bar and grill located in the downtown zone of a large metropolitan area. Your establishment serves lunch and dinner 7 days a week and has a standard bar license for service of alcohol. Business is very good on weekend nights and during lunch service. However, Monday through Thursday nights have become alarmingly slow. The general manager and ownership have asked you to come up with a marketing proposal based on a marketing mix that will utilize the tools discussed in the readings to increase business during the evenings of Monday through Thursday.

Present a marketing plan that incorporates planning, implementation, and evaluation of the proposed approaches through activities and promotions geared toward measurable goals. You should include viable food and beverage promotions and activities that have a strong chance of achieving the measurable goals stated.

Present a polished press release containing a subject headline, a summary of the subject matter in the first paragraph, and a relevant body of information detailing the promotions on offer by the employer.

Reference no: EM133024921

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