Present a conclusion in the form of an evaluation

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Reference no: EM133670779

Question: You will choose a brand from the list below, and you will study the TV/Radio/Paper/Social media commercials of that brand for the last 20-80 years. Your assignment must comment on your observations on the following areas: Introduction: Mention the brand, the type of commercials covered, and the period of those ads. Highlight one or more implicit or explicit themes of the brand in the period you are covering. "Woke Appeal": Any examples of the brand promoting itself as an inclusive brand on any criteria. e.g. race, gender, size, abilities, or stereotypes, etc. Analyze if it amounts to actual change or token activism to garner positive reputation amongst consumers. History: Research the history of the brand with respect to these social concerns, to analyze their problematic, or applaudable ideological stances. (Remember Levi's onscreen token activism and wokeness, versus its implicit racist and sexist support?) Evaluation: Present a conclusion in the form of an evaluation of the brand's advertising history, strategies and symbolic meanings.

Brands

Burger King
Nivea
Dolce & Gabbana
Adidas
Pepsi
McDonald's
Balenciaga
Dove
PeTA

Reference no: EM133670779

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