Present a brief overview of market conditions

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Reference no: EM133622132 , Length: 3 pages

For all assignments in your Capstone Project, your work will be based on the organization you identified inyour Week 2 Discussion Question post. In this assignment, you will submit a 2 to 3-page paper in which youwill include a brief overview of market conditions and develop a clear and well-focused problem/opportunitystatement.

This requires you to provide sufficient background on the competitive environment and the organization to accurately frame the problem for your Board. Your deliverables are:

Question 1. Present a brief overview of market conditions, the competitive environment, and the strengthsand weaknesses of your organization relative to your competitors. You should draw on one ofthe methodologies you have studied in the program (such as PESTEL,) to guide you, but DO NOT present a full-blown marketanalysis to the Board.

Your Board members will already possess significant knowledge of the market and the company, so use this overview to set the stage for the rest of your brief. Distill your overviewdown to 2 components.

a) First, provide a general overview of market conditions, trends, and big issues. For example;

Human resources is out of house, team members a missing a open door policy

b) Then, summarize the competitive environment. Open with a sentence such as "Our biggestcompetitor ABC has made bold steps to develop X and has made significant gains in marketshare in Y. This has presented us with a number of challenges..."

Question 2. Problem/Opportunity Statement

Following your overview, identify the specific problem or opportunity that, if properly addressed, willhave a significant positive impact on the success of the organization. This will include your "testablehypothesis" for which you will gather and analyze data to validate in your next assignment. Toaccomplish this:

a) Identify key data and metrics you will study that are relevant to addressing the problem/opportunity.

--The problem is, is that HR is out of the building, and an opportunity

b) Identify stakeholders who will be involved in addressing the problem/opportunity. At thisstage, you do not need to name specific people, but you must identify functions, departments,geographical areas, etc., that will be impacted. You must also explain the nature of thepotential impact.
--Employees - online-
Lowes in Roanoke Va,
Front end employees, overnight, sales floor, customers
One of the biggest problems is accountability and consistency

Reference no: EM133622132

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