Reference no: EM132246922

TV commercials are swamped with prescription drugs for anxiety, depression, impotence, and heartburn. Oftentimes, a drug company would try to get consumers to ask their doctors to switch to their products. This has something to do with the patent. The patent on the old drug runs out that year, soon the price will go down as other companies can produce the same drug. The new ads that ask consumers to switch is a way of building loyalty to a new, monopolized brand at a time when the old monopoly will soon disappear. Now: Microsoft introduces new operating systems every three or four years. How is this behavior similar to or different from the drugs case? State two similarities and two differences.