Preparing Tomorrow Workplace

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Preparing for Tomorrow's Workplace

1. "Market segmentation is the most important concept in marketing." Why do you think some marketing professionals make this statement? Give an example of each form of segmentation. (Systems)

2. Pick a specific product that you use frequently, such as a cosmetic or toiletry item, snack food, article of clothing, book, computer program, or video game. What is the target market for this product, and does the company's marketing strategy reflect this? Now consider the broader category of your product. How can this product be changed and/or the marketing strategy adjusted to appeal to other market segments? (Systems)

3. Under what circumstances would a jeans maker market the product as a convenience product? A shopping product? A specialty product? (Information).

Reference no: EM133294506

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