Preparing a marketing research report

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A coworker has just finished preparing a marketing research report and has asked you to look it over before he submits it to his client. When reviewing the report, you notice that it is missing the research methods and procedures section. When you bring this to your coworker’s attention, the response is that the section does not need to be included because the report contains all of the important parts, the findings, interpretation, and summary of the findings as well as the final recommendations. You must decide whether you agree with that response and why.

describe what you think is the purpose of the research methods and procedures section, what should be included in that section and what value, if any, that you feel it brings to the report?

Reference no: EM13988198

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