Prepare to communicate strategic plan

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Case study

  • Gourmet Bean Australia is a new business established in 2018 in Canberra. It operates as a chain of café and is seeking expansion in and around Canberra.
  • The café specialises in gourmet coffee, breakfast and lunch for a range of demographics. They seek expansion in all the major suburbs of Canberra in the next 3 years.
  • A Strategic Plan has been developed for the company by an external consultant with input from the CEO and senior management. The rationale for the Strategic Plan is to set the direction for the company over the next three years, establish strategic priorities and to describe how these will be achieved and the measures. To achieve them
  • This is the first time a Strategic Plan has been developed and as the CEO it is time to present the new strategic plan to the higher management and staff members of the organisation.

Complete the following :

Problem a: Prepare to communicate Strategic Plan

Reference no: EM132673645

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